Learn About UTM Tracking in FEA Create
UTM tracking helps you understand where your website traffic is coming from. It works by adding small bits of text to the end of your links. These are called UTM parameters, and they help track the performance of your email marketing.
What Is UTM Tracking?
In FEA Create, when you send email campaigns, UTM tracking is added to your links so you can see what’s working. Here are the default ones we support:
utm_source=email: Always included to show the traffic came from email.
utm_medium=email marketing: Describes the type of marketing. You can change this if you like.
utm_campaign=Campaign Name (Send Date): Optional. Helps you track the name and date of your campaign.
You can also add up to 5 more custom parameters if needed.
Best Practices
Don’t include personal info like names or email addresses.
Stick to the basics: Use source, medium and campaign to keep things simple.
Be consistent with capitalization: For example, always use "Email" or "email" but not both.
Use underscores instead of spaces (e.g. "spring_launch" instead of "spring launch").
How to Use UTM Tracking in FEA Create
Step 1: Go to Email Marketing
Click on Social Media & Email in the left-hand menu, then choose Email Campaigns.
Step 2: Open Settings
In the top right corner, click the cog for Settings.
Step 3: Click Tracking
You’ll see the default UTM parameters.
Step 4: Turn on UTM Tracking
Switch the toggle to enable UTM tracking for all your email campaigns.
Step 5: Edit the Parameters
Change the values for utm_medium and utm_campaign if needed.
Step 6: Add Custom Parameters
Click Add Custom Parameter if you want to include more tags. Enter a name and value.
Step 7: Choose Which to Use
Tick the boxes next to the UTM parameters you want to include.
Step 8: Save
Click Save to apply these settings.
Step 9: Turn Off for a Specific Campaign (Optional)
If you don’t want UTM tracking on one campaign, turn it off when you send or schedule that specific email.
Using UTM tracking in FEA Create is a great way to see what’s working in your email marketing so you can make smarter decisions going forward.
Where UTM Tracking Doesn’t Work
Trigger Links: These don’t support UTM tracking yet.
Incorrect Links: Make sure your links include "https://" and are correct.
Test Emails: Use full campaigns to test UTM links instead of preview or test sends.