How to Send and Schedule Emails Using Email Campaigns in FEA Create
Email campaigns are a powerful way to connect with your audience, share updates, and promote your products or services. In this guide, we’ll walk you through the process of creating, sending, and scheduling email campaigns in FEA Create. You'll learn how to customize your audience, choose the right sending options, and ensure your emails reach the right people at the right time.
Step 1: Accessing Email Campaigns
Navigate to Social Media & Email > Emails > Campaigns in FEA Create. From here, you can select an existing draft or create a new email campaign.
Step 2: Creating and Editing Your Email
In the email editor, you can design your email using text, images, and attachments. You can also configure your audience settings and choose the best delivery options.
Step 3: Sending Options
Click Send or Schedule and decide how and when you want your email to be delivered.
You have the following options:
Send Now - Instantly Deliver Your Campaign
The Send Now option allows you to immediately send your email campaign to your selected recipients. This is useful for time-sensitive messages or urgent announcements. To send your email instantly, you must provide:
Sender Email: The email address that will appear as the sender in the recipient’s inbox.
Sender Name: The name to be associated with your email campaign.
Subject Line: A compelling subject line to grab attention.
Preview Text: A short preview of the email's content that appears next to the subject line in inboxes.
Recipient (To): Select the contacts or lists to receive the email.
Track Clicks: Enable this to monitor link interactions and optimize future emails.
UTM Tracking: Automatically append tracking parameters to links for analytics.
Add Tag: Apply tags to categorize and segment recipients based on their interactions.
Schedule - Plan Your Email Delivery
The Schedule option lets you send your email at a specific time and date, ensuring your audience receives it at the most optimal time. To schedule an email, you must provide:
Schedule At: The exact date and time for sending the email.
Sender Email: The email address appearing in the recipient’s inbox.
Sender Name: The name to be associated with your email campaign.
Subject Line: A catchy and relevant subject line.
Preview Text: A short description that encourages recipients to open the email.
Recipient (To): Choose the contacts or lists to receive the email.
Track Clicks: Monitor engagement with links in the email.
UTM Tracking: Add tracking parameters for analytics.
Add Tag: Assign tags to recipients based on their interactions.
Batch Schedule - Send Emails in Smaller Groups
Batch scheduling helps manage email delivery by splitting your audience into smaller groups, sending emails over a period of time rather than all at once. This can improve deliverability and avoid overwhelming your audience. When setting up batch scheduling, you'll need to:
Start Date & Time: The initial date and time for sending emails.
Batch Quantity: The number of emails sent per batch.
Interval Frequency: The time gap between batches (minutes, hours, or days).
Days of the Week: Choose specific days for sending batches.
Start & End Times: Define when each batch will begin and end.
Sender Email: The email address appearing in recipients’ inboxes.
Sender Name: The name associated with the email campaign.
Subject Line: A compelling subject line.
Preview Text: A summary or teaser of the email’s content.
Recipient (To): Select the contacts for the campaign.
Track Clicks: Enable tracking for link interactions.
UTM Tracking: Apply tracking parameters for analytics.
Add Tag: Assign tags based on user interactions.
RSS Schedule - Automate Email Updates Based on RSS Feeds
This option is ideal for automating emails based on new blog posts or content updates. If you have an RSS feed, you can set up automatic email campaigns to notify subscribers when new content is available. To configure RSS scheduling:
RSS Feed URL: The link to the RSS feed that will trigger the email.
Frequency & Time: Set how often the emails should be sent.
Max Number of Posts: Define how many new posts should be included in each email.
Days of the Week: Select specific days for sending RSS updates.
Sender Email: The email address appearing in recipients’ inboxes.
Sender Name: The name associated with the email campaign.
Subject Line: A subject line reflecting the email content.
Preview Text: A summary of what the email contains.
Recipient (To): Select the audience to receive RSS-based emails.
Track Clicks: Enable tracking for engagement insights.
UTM Tracking: Add tracking parameters to monitor performance.
Add Tag: Apply tags based on recipient actions.
Step 4: Choosing Your Audience
Select contacts from your existing list or use smart lists, tags, or pre-built segments.
Use the search bar to quickly find specific contacts.
Step 5: Reviewing and Sending
Before sending, review your campaign to ensure everything is correct:
Preview in Browser: Check the design and layout.
Send Test Email: See how your email appears in inboxes.
Required Fields Checklist: Ensure all mandatory fields are filled before sending.
Review and Send/Schedule: Confirm and finalize your email campaign.
By selecting the right sending option and audience, you can optimize your email campaigns for better engagement and results.