Email marketing is a crucial part of building and maintaining relationships with your customers.
If you're experiencing low open rates or your emails are landing in spam folders, there are simple steps you can take to improve them. Here are some key strategies to help you get better results when sending marketing emails through FEA Create.
FEA Create provides two main options for sending emails:
LeadConnector (FEA Create’s built-in email service)
Custom SMTP Providers such as Mailgun
LeadConnector is our default provider and recommended choice for ease of use and reliable email delivery. If your emails are landing in spam especially for Outlook addresses, switching to LeadConnector can improve deliverability.
Improve Your Email Deliverability and Avoid Spam
1. Set Up a Dedicated Email Domain
Using a dedicated email domain helps improve the chances of your emails reaching inboxes instead of spam folders. Set this up in your Email Services settings within FEA Create.
2. Maintain a Good Domain Reputation
The age and reputation of your domain affect email deliverability. To improve your domain reputation:
Avoid sending too many emails at once especially from a new domain.
Keep your email list clean by removing inactive or unengaged subscribers.
Use a recognizable sender name and email address to build trust.
3. Authenticate Your Domain
Set up proper email authentication records like SPF, DKIM, and DMARC. This tells email providers that FEA Create has permission to send emails on your behalf, reducing the risk of being flagged as spam.
Optimize Your Email Content for Better Open Rates
4. Craft Engaging Subject Lines
Your subject line is the first thing your audience sees. Tips:
Keep it short and clear (under 50 characters).
Avoid spammy words like "Free," "Urgent," or "Limited-Time Offer."
Use personalization for example "[First Name], We Have Something Special for You!"
Test subject lines using A/B testing to see which performs best.
5. Write Relevant and Valuable Content
Make sure the content is engaging and useful:
Keep messages concise.
Use a friendly, conversational tone.
Add a clear call to action (CTA).
6. Avoid Spam Triggers
Emails with too many links, excessive capitalization, or mostly images can be flagged as spam. To avoid this:
Limit the number of links.
Maintain a good image-to-text ratio.
Use plain text formatting when possible.
Monitor and Adjust Your Strategy
7. Track Your Email Performance
FEA Create analytics allow you to monitor:
Open rates
Click-through rates
Bounce rates
If open rates are low, experiment with subject lines, sending times, and audience segments.
8. Clean Your Email List
Regularly remove inactive subscribers to maintain a healthy sender reputation and improve open rates.
Test Your Emails Before Sending
Before sending your emails to your full list, send test emails to yourself or a small segment to check:
How it displays in different email clients.
Whether it lands in the inbox or spam folder.
If links, images, and formatting work correctly.
Summary
To improve open rates and avoid spam in FEA Create:
Use a dedicated email domain and authenticate it.
Maintain a good domain reputation.
Craft engaging, personalized subject lines.
Write concise, valuable content with a clear CTA.
Avoid spam triggers and monitor performance.
Clean your email list regularly.
Test emails before sending to ensure deliverability.
Following these steps will help you increase open rates and ensure your marketing emails reach your audience’s inbox in FEA Create.