How Can I Increase My Open Rates On My Marketing Emails in FEA Create?
Email marketing is a crucial part of building and maintaining relationships with your customers. If you're experiencing low open rates, don't worry—there are simple steps you can take to improve them. Here are some key strategies to help you get better results when sending marketing emails through FEA Create.
FEA Create provides two main options for sending emails:
LeadConnector (FEA Create’s built-in email service)
Custom SMTP Providers (such as Mailgun or SendGrid)
LeadConnector is our default provider and recommended choice for ease of use and reliable email delivery. If you're struggling with emails landing in spam folders—especially for Outlook addresses—you may want to switch to LeadConnector for improved performance.
Improve Your Email Deliverability
1. Set Up a Dedicated Email Domain
Using a dedicated email domain helps improve the chances of your emails reaching inboxes instead of spam folders. You can set this up in your Email Services settings within FEA Create. If you need help, FEA Create support is available to help with this.
2. Maintain a Good Domain Reputation
The age and reputation of your domain impact email deliverability. If your domain is new or has been flagged for spam in the past, it may take time to build credibility. To improve your reputation:
Avoid sending too many emails at once, especially from a new domain. Warm up your emails!
Keep your email list clean by removing inactive or unengaged subscribers.
Use a recognizable sender name and email address to build trust with your audience.
Optimize Your Email Content for Better Open Rates
3. Craft Engaging Subject Lines
Your subject line is the first thing your audience sees. To increase open rates:
Keep it short and clear (under 50 characters is best).
Avoid spammy words like "Free," "Urgent," or "Limited-Time Offer."
Use personalization (e.g., "[First Name], We Have Something Special for You!")
4. Write Relevant and Valuable Content
Once your email is opened, the content should be engaging and useful. Tips for better engagement:
Keep your message concise and to the point.
Use a friendly, conversational tone.
Add a clear call to action (CTA) to encourage clicks and responses.
5. Avoid Spam Triggers
Emails with too many links, excessive capitalization, or too many images can trigger spam filters. To avoid this:
Limit the number of links in your emails.
Keep image-to-text balance in check (emails with only images and no text often get flagged as spam).
Use plain text formatting where possible.
Monitor and Adjust Your Strategy
6. Track Your Email Performance
FEA Create provides analytics to track:
Open rates
Click-through rates
Bounce rates (emails that fail to send)
If your open rate is low, consider testing different subject lines, sending times, or audience segments to see what works best.
7. Clean Your Email List
Regularly remove inactive subscribers and those who never engage with your emails. This helps maintain a healthy sender reputation and improves open rates.
Get Support When Needed
If you're experiencing issues with your email deliverability or open rates, FEA Create’s support team is available to help.
By following these best practices and consistently monitoring your email performance, you can increase your open rates and build stronger connections with your audience through email marketing in FEA Create.