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How Do I Create An Abandoned Cart Workflow?
How Do I Create An Abandoned Cart Workflow?

You can use abandoned cart workflows when someone has started the purchase process but did not complete it.

Updated over a week ago

Abandoned cart automation is an excellent way to recover sales that were not completed for some reason. If you want to set up this automation with FEA Create, follow the steps below.

Step 1: Set up Your Sales Funnel and Checkout System

Before you create an abandoned cart automation, you need to have your sales funnel and checkout system already set up and ready to go. Make sure that your system uses the two-step checkout element. Also, ensure that your onboarding sequence for after someone has made a purchase includes a tag that's added.

Step 2: Create a New Workflow

Once you have the above two things set up, navigate to Automations and create a new workflow. Select "New" and then "Create New Workflow" using the "Start from Scratch" option.

Step 3: Set Your Trigger

Set your trigger to "Order Form Submission" and add your filters in the funnel. Add your filter of "Page is," and your submission type should be "Optin." You need to have three triggers, three filter sets for this trigger in your funnel and website on your page. Once done, click "Save Trigger."

Step 4: Add a Wait Action

Add a "wait" action. Give it 10-15 minutes, just enough time for you to be sure that the potential customer did not actually go through with the purchase. Then click "Save."

Step 5: Add an If Else's Condition

Add an "if else's" condition, where the "if" is contact details, tags include, and select your purchase tag and your second condition. Set it up with two branches: "Branch 1," where the tag is included, has purchased, and "Branch 2," where it is not purchased. Save the action.

Step 6: Send Your Emails

In "Branch 2," you want to send your emails. Add your templates and emails for the workflow that would start once they haven't purchased. You can remind them to complete their purchase and include a link to their cart. Add your copy and make sure you click "Save."

Step 7: Publish and Save

Once you have everything set up, publish and save your abandoned cart automation.

By following these seven steps, you can set up an abandoned cart automation with FEA Create easily. By doing so, you can potentially recover sales that were not completed for some reason.

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