By creating a customer journey that leads participants from a freebie to a low-cost tripwire and eventually to your core offer, you can effectively nurture and convert leads.
To connect your lead gen funnel to your tripwire and core offer in FEA Create, follow these steps:
Start by accessing your FEA Create dashboard and navigate to the Funnel section. Look for the Lead Gen Funnel template and select it. This template is designed for capturing leads by offering a freebie in exchange for their name and email.
Customize the lead gen funnel page to include a compelling headline, a description of the freebie, and a form for users to enter their name and email. Ensure that the page clearly communicates the value and benefits of the freebie to entice visitors to sign up.
Once visitors sign up for the freebie, they will be directed to a thank you page. On this thank you page, you can offer them a link to your tripwire. The tripwire is a low-cost offer that expands on the freebie and provides additional value to the participants.
To create your tripwire, you can use the Sales Funnel template in FEA Create. The template includes a sales page, a checkout page, and a thank you page. Customize the sales page to highlight the benefits and features of your tripwire offer. This could be a mini course, a printable, or any other valuable resource that complements the freebie.
On the sales page, present the tripwire offer and its price. Make sure to keep the price affordable, typically below $50 or $100, to encourage conversion. Provide clear instructions on how participants can purchase the tripwire offer.
After participants complete the purchase, they will be directed to the thank you page of the sales funnel. On this page, you can guide them to take the next step towards your core offer. For example, you can instruct them to check their email for further instructions, invite them to join a Facebook group, and encourage them to book a one-to-one discovery call with you.
To enable participants to book a discovery call, integrate a booking calendar into your thank you page. Provide a link to your booking calendar where participants can select a suitable time slot for the call. This step allows you to further qualify leads and potentially convert them into your core offer.
Your core offer is typically a higher-priced product or service, such as a 12-week coaching program. To encourage participants to book the discovery call and consider your core offer, emphasize the value and benefits they will receive from working with you.
Throughout the process, ensure that you have effective email sequences set up to guide participants from the freebie to the tripwire and ultimately to the core offer. In your email sequences, include links to the tripwire offer and the booking calendar, reminding participants of the valuable resources and opportunities available to them.
FEA Create provides templates for lead gen funnels, sales funnels, and booking calendars, making it easy for you to set up the necessary components for connecting your funnel steps. Utilize these templates to streamline the process and create a seamless customer journey.
By connecting your lead gen funnel to your tripwire and core offer in FEA Create, you can effectively guide participants along a path that builds their confidence and helps them achieve their goals. Remember to leverage the email sequences, templates, and resources available in FEA Create to simplify the process and maximize your conversions.