In this tutorial, we'll explore how to set up your welcome email sequence in FEA Create. This sequence is crucial for introducing new subscribers to your brand and creating a meaningful connection. Let's dive into the step-by-step process:
Step 1: Access Email Marketing Templates
From your FEA Create dashboard, navigate to "Marketing."
Hover over "Emails" and select "Templates."
Step 2: Utilize Provided Swipe Copy
In the "Lead Gen Funnel Templates, Use, and Automations" folder, locate the three templates for your welcome sequence: Email 1, Email 2, and Email 3.
These emails are strategically designed for immediate, follow-up, and subsequent engagement, respectively.
Step 3: Clone and Personalize Each Email
Begin with Email 1. Click the three dots and select "Clone."
Name the email, aligning it with your funnel and form names.
Customize the email content using the provided swipe copy. Tailor it according to your business and the specifics of your offer.
Save the template.
Step 4: Repeat for Email 2 and Email 3
Clone Email 2 and Email 3, ensuring each is appropriately named.
Personalize the content, maintaining a balance between providing value and encouraging engagement.
Save the templates after customization.
Step 5: Insert Media and Link for Freebies
If your sequence involves sending a freebie (e.g., a PDF), ensure you have uploaded it to your media library.
Access "Sites" and then "Media" to upload your PDF.
Copy the link generated for your freebie in the media library. This link will be inserted into your emails.
Step 6: Creating Personalized Emails
Email 1: Delivering the Freebie and Social Media Invitation
Focus: Welcoming and delivering the promised freebie.
Suggested Content: Express excitement about them joining, deliver the freebie, and invite them to connect on social media.
Customize: Replace placeholder text with your specifics, including the link to the freebie in your media library.
Email 2: Getting to Know You
Focus: Building a personal connection.
Suggested Content: Share fun facts about yourself, encourage a reply to the email, and maintain a friendly tone.
Customize: Personalize content, keeping it engaging and interactive.
Email 3: Invitation to Something Special
Focus: Inviting subscribers to take a specific action.
Suggested Content: Address a common struggle, introduce a course or offer, and provide a call-to-action (e.g., booking a call, exploring products).
Customize: Insert details of your specific offer or invitation.
Step 7: Save and Link Freebies
Ensure you save each template after customization.
In each email with a freebie link, insert the link obtained from your media library.
Save changes.
Step 8: Navigate to Automations in FEA Create
Access your FEA Create dashboard.
Click on "Automations" to enter the workflow section.
Step 9: Duplicate the Lead Gen Funnel Workflow
Look for the pre-set workflow named "Lead Gen Funnel."
Click on the three dots on the right and select "Duplicate Workflow."
Step 10: Name Your Workflow
Name the workflow identically to your form, opt-in page, and related components.
Click "Create."
Step 11: Edit the Workflow
After duplication, refresh the page if needed.
Click on the workflow's name to enter the workflow editor.
Step 12: Edit the Trigger
The trigger starts the workflow; for this, it's the form submission.
Click on the trigger, select the appropriate form from the filters.
Save the trigger.
Step 13: Add a Tag
First workflow action: Add a tag.
Choose or create a tag to identify those who signed up.
Click "Save Action."
Step 14: Add Emails to the Workflow
Now, add your emails to the workflow.
For each email, select the corresponding template from your email marketing area.
Add your name, email, and customize the subject line.
Save each email action.
Step 15: Set Time Delays
After each email, add a time delay.
This helps space out emails. For a welcome sequence, 2 days between emails is suggested.
Adjust the delay time accordingly.
Step 16: Customize Emails
Tailor the email semd name, email, and subject content to suit your brand.
Replace placeholder text with specifics related to your freebies, newsletters, or offerings.
Step 17: Save and Publish
Save changes after each customization.
Once everything is set, click "Publish" and save on the top right.
Congratulations! Your workflow is now set up to deliver a well-thought-out welcome series to new subscribers. This personalized approach enhances engagement and sets the stage for a lasting connection. Keep exploring FEA Create for more ways to optimize your marketing strategies. Happy creating!