Skip to main content
All CollectionsMarketing
How to clean your email list
How to clean your email list
Updated yesterday

Maintaining a clean email list is crucial for effective communication with your subscribers and optimal email marketing performance. This guide will show you how to remove unsubscribed contacts and implement best practices for list maintenance.

Removing Unsubscribed Contacts

1. Access Your Subscribers List

  1. Sign in to your FEA Create Dashboard

  2. Navigate to the Subscribers section from the main menu

2. Filter Unsubscribed Users

  1. Look for the More Filters button on the right side of the screen

  2. Click to open the filtering panel

  3. Scroll to find the DND (Do Not Disturb) section

  4. Select DND is Enabled for Email to show unsubscribed users

3. Create a Smart List

  1. With the filter applied, click Save as Smart List

  2. Name your list (e.g., "Unsubscribed Users")

  3. Click Save to store this filtered view for future use

4. Remove Unwanted Contacts

  1. Select all contacts using the checkbox in the header row

  2. Click the trash icon in the action bar

  3. Type DELETE in the confirmation dialog

  4. Click Confirm to permanently remove these contacts

Best Practices for List Maintenance

Regular Cleanup Tasks

  1. Remove Duplicate Contacts

    • Use the built-in Merge Duplicate Contacts feature

    • Access this tool from the Subscribers section

    • Review and merge matching records carefully

  2. Monitor Inactive Subscribers

    • Create a Smart List for low-engagement contacts

    • Filter by Last Activity Date

    • Consider reaching out with a re-engagement campaign before removal

  3. Handle Bounced Emails

    • Review bounce reports regularly

    • Remove or update invalid email addresses

    • Document patterns of bounces for future reference

  4. Implement List Segmentation

    • Group subscribers based on engagement levels

    • Create segments for different interests or behaviors

    • Use segmentation to improve targeting and relevance

Prevention Strategies

  1. Configure Duplicate Prevention

    • Navigate to Settings > Business Profile

    • Review and adjust duplicate contact settings

  2. Regular Maintenance Schedule

    • Set a monthly or quarterly schedule for list review

    • Document your cleaning procedures

    • Track improvements in engagement metrics

Benefits of a Clean Email List

  • Improved deliverability rates

  • Better engagement metrics

  • Reduced marketing costs

  • More accurate campaign analytics

  • Enhanced sender reputation

Note: Always backup your contact list before performing bulk deletions or major cleanup operations.

Did this answer your question?