Email marketing is an essential aspect of any business that wants to maintain a relationship with its customers. With email templates, you can easily design and create newsletters and automations to send to your email list.

However, to make sure you are complying with email regulations and giving your subscribers the option to opt-out, it is essential to include an unsubscribe link in your emails. Here we will walk you through the steps of adding an unsubscribe link to your email templates and automations.

Step 1: Navigate to Your Email Templates

To get started, log in to your email marketing platform and navigate to the email templates section. Here, you can create a new template or edit an existing one to include an unsubscribe link.

Step 2: Edit Your Template to Include a Footer

To add the unsubscribe link, you will need to make sure your template includes a footer. If it does not already have a footer element, you can add it. Once you have the footer element included in your template, you can edit the information to include the unsubscribe link.

Step 3: Create Your Automation Templates

If you plan to use your email template in an automation, you will need to create a separate template for each email in the sequence. Make sure to include the footer element in each template.

Step 4: Add the Template to Your Automation

Once you have created your automation templates, you can add them to your automation sequence. When creating the email, instead of designing it from scratch, select the template you have created that includes the footer with the unsubscribe link. This will automatically include the unsubscribe option in your email.

Step 5: Save Your Changes

After you have added the template to your automation, make sure to save your changes to ensure that the unsubscribe link is included.

Adding an unsubscribe link to your email templates and automations is an easy process that helps you comply with email regulations and gives your subscribers the option to opt-out. By following these steps, you can ensure that your emails are not marked as spam and that you are respecting your subscribers' preferences.