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How Can I Review My Metrics and Stats For My Marketing?

Reviewing your metrics periodically is a great way to see all of the incredible progress you have made.

Updated over a week ago

Curious about what’s working in your marketing? Here’s how you can easily explore your performance data inside FEA Create.

Step 1: Go to the Reporting Section

Log in to FEA Create and head to the Reporting section in the left-hand menu. This is where you’ll find all the detailed reports for your marketing and sales performance.

You’ll see a range of reports, including:

  • Custom Reports – tailor reports to your specific needs

  • Google Ads Report – track how your Google ads are performing

  • Facebook Ads Report – view results from your Facebook ad campaigns

  • Agent Report – monitor performance of individual team members

  • Audit Report – review system activities

  • Attribution Report – see where leads and conversions are coming from

  • Call Report – track inbound and outbound call activity

  • Appointment Report – view your appointment stats including bookings and sources

Some areas of these reports may show placeholder or demo data if you haven’t yet connected your ad accounts. To see full insights, you’ll need to connect your Facebook Ads and Google Ads accounts.

Step 2: View Email and Social Media Stats

Email Statistics

To check how your email campaigns are performing:

  1. Go to Social Media & Email > Emails

  2. Click on the Campaigns tab

  3. Click the three dots next to a campaign and select Statistics

You’ll see:

  • Delivered, opened and clicked counts

  • Bounce rates, unsubscribes and spam reports

You can also view email stats from workflows by clicking into an email step and selecting Statistics.

Social Media Stats

To track your post engagement:

  1. Head to Social Media & Email > Social Planner

  2. Click on the Statistics tab

You’ll see:

  • Post reach, clicks, likes, and shares

  • Account-level metrics for connected profiles

Step 3: Check Your Dashboard

For a quick overview, head to your main Dashboard. This gives you a high-level visual summary of activity across your account.

You’ll be able to see things like:

  • Appointment bookings and where they’re coming from

  • Any tasks that need your attention

  • An overview of your pipeline and opportunities

If you've connected tools like Google My Business or Google Analytics, you’ll also see key data pulled into your dashboard, such as profile views, web traffic, and conversion stats.

Even if some tools aren’t linked yet, placeholder data may still appear to help you understand what’s available.

Step 4: Use the Data to Take Action

Once you’ve had a look at your stats, use what you’ve learned to guide your next steps. You might:

  • Resend an email to people who didn’t open it

  • Focus more on the platform bringing in the most leads

  • Update your content to match what’s working best

Your stats aren’t just numbers – they’re insight into what’s working in your business.

If you’re unsure what a certain stat means or how to read a report, you can always reach out to our support team or check the help guides inside FEA Create.

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