Keeping track of your clients and sales opportunities can feel overwhelming, especially when you are juggling multiple contacts at different stages of your process. FEA Create makes it easy to visualise your customer journey and manage your sales effectively.
By using pipelines and opportunities, you can see exactly where each client is, stay on top of your sales process, and make sure no opportunity is missed.
What is an Opportunity?
An opportunity represents a potential sale or project with a contact. It allows you to track the progress, value, and status of that potential sale, helping you manage your sales pipeline more efficiently.
Step 1: Go to the Sales Pipeline section
Head to Sales Pipeline, then select Pipelines.
Step 2: Create your new Pipeline
Click Create Pipeline. Give your pipeline a name that makes sense for what you are tracking.
Step 3: Add your stages
Each stage represents part of your customer journey. For example:
Discovery Call
Send Contract or Invoice
Work in Progress
Follow-up or Review
You can customise these to match your process.
If you want this pipeline to appear in your reporting and dashboard, you can tick the option to include it.
Click Create when you're ready.
Step 4: Add an Opportunity
Now go to Opportunities.
Use the dropdown at the top to select your new pipeline.
Click Add Opportunity.
You can either select an existing contact or create a new one. Fill in the details such as:
Stage they are currently at
Value of the opportunity
Who owns the opportunity
You can also add tags if needed. Just remember that tags may be linked to automations, so be mindful when choosing these.
Click Create.
Step 5: Move Opportunities through the Pipeline
Once your opportunity appears in the pipeline, you can move it through the stages simply by clicking and dragging.
You can also mark opportunities as:
Won
Lost
Abandoned
This helps your reporting and gives you a clear view of how contacts are moving through your customer journey.
