When building your online business, it’s important to understand when to use a website and when to use a funnel. Both are valuable, but they serve different purposes.
Websites
Your website is the home of your brand. Use it for long-term pages that provide information and help people get to know your business. This includes:
Home page
About page
Contact page
Legal pages (privacy policy, terms and conditions)
Blog page
Websites also help your audience find you through search engines with SEO settings and give them a way to explore your brand at their own pace. You can link directly to Stores from your website so visitors can browse and buy your products easily.
Websites are best when you want to:
Share information that stays relevant over time
Build trust and credibility with your audience
Provide a hub where people can explore all aspects of your business
Funnels
Funnels are focused paths designed to guide your audience toward one specific action. They work well for activities like:
Lead magnets
Sales campaigns
Webinars or workshops
Challenges
Tripwires
Waitlists
Time-sensitive offers
Funnels remove normal website navigation to keep attention on the next step. You can also include elements like countdown timers, upsells, downsells, and custom checkout settings to boost conversions. Funnels are ideal when you want to guide people through a specific journey and measure results.
Funnels are best when you want to:
Encourage a specific action from your audience
Promote a product, service, or event
Run short-term campaigns or launches
Track and optimise conversions step by step
Stores
Products can be sold through Stores and linked from either your website or a funnel. This keeps the buying experience simple and seamless.
Summary
Use a website as your brand’s home, filled with evergreen content and information. Use funnels when you want to guide people toward a specific action or offer. Together, they create a smooth, cohesive experience for your audience, helping you grow your business effectively.