Claiming your website on Pinterest links your content to your profile. Your profile picture will appear next to Pins saved from your site, users can follow you directly, and you’ll get insights into how your content is performing. Using a Pinterest business account gives you even more tools to grow your audience.
While the process may vary slightly depending on your website provider, the DNS TXT record method is generally the most reliable way to claim your website.
Step 1: Copy Your TXT Record from Pinterest
Log in to your Pinterest business account
Click the downward arrow in the top-right corner and select Settings
Go to Claimed accounts in the left-hand menu
Click Claim next to Websites
Copy the TXT record under Add TXT record
Click Continue
Step 2: Add the TXT Record to Your Domain
Open a new window and log in to your domain host (e.g GoDaddy)
Go to the DNS record section
Paste the TXT record you copied from Pinterest
If required by your host, add @ in the Host field
Save your changes
Wait up to 72 hours for the changes to take effect
Tip: Some domain hosts may use slightly different wording or menus. Check your provider’s support resources if needed.
Step 3: Verify Your Website on Pinterest
Return to Pinterest
Enter your website URL in the verification box
Click Verify
Pinterest will automatically check for your TXT record. Once your website is successfully claimed, you can remove the TXT record if you like.
Website Resources
If you need help adding a TXT record, check your domain provider’s support resources. Common providers include:
Bluehost , GoDaddy , HostGator, Shopify , SiteGround , Squarespace , Weebly , Wix , WordPress