With the latest update, there are now two ways to connect your Instagram account to Social Planner in FEA Create. You can choose the method that works best for you.
Before You Start
To use either option, make sure:
Your Instagram account is a Business or Creator profile.
(If using Facebook method) You have the right Facebook Page access:
Admin or Editor role for Classic Pages
Full or partial Facebook access for New Pages
If the Page is in Business Manager, you need Page management access too.
Once connected, you can start scheduling your Instagram content through Social Planner!
What's the Difference?
Feature | Instagram with Facebook | Direct Instagram Integration |
Needs Facebook Page? | ✅ Yes | ❌ No |
Supports Stories? | ✅ Yes | ✅ Yes (Creator accounts only) |
Shows video/image view metrics? | ✅ Yes | ❌ No |
Works on mobile app? | ✅ Yes | ✅ Yes |
Direct Instagram Integration is recommended for most users. It’s simpler, faster to set up and lets you schedule Stories without needing a Facebook Page.
The Facebook method is best if you need more performance data or use Meta’s business features.
Two Ways to Connect
Option 1: Connect Through Facebook (Classic Method)
This is the original method. It connects your Instagram account through your Facebook Page.
Use this method if:
You want access to more performance data, like video and image views
You use other Meta Business features
Steps:
Log into Facebook and click your profile photo in the top right.
Click See all profiles, then select your Facebook Page.
Click your Page's profile photo in the top right.
Click Settings & privacy, then click Settings.
Under Permissions, click Linked accounts.
Next to Instagram, click View.
Click Connect account and follow the steps to link your Facebook Page and Instagram account.
Once done, go to Social Media & Email > Social Planner in FEA Create.
Click the Settings (gear icon) next to "New Post".
Select Add Socials.
Choose Instagram with Facebook.
Follow the prompts to complete the setup.
Need help? Check out Meta’s official guide.
Option 2: Direct Instagram Integration (New & Recommended!)
This is the easier option and doesn’t need a Facebook Page.
Use this method if:
You want a quick setup
You want to schedule Stories
You don’t use Meta Business Suite
Steps:
Go to Social Media & Email > Social Planner in FEA Create.
Click the Settings (gear icon) next to "New Post".
Click Add Socials.
Choose Instagram.
In the popup, select Direct Instagram Integration.
Grant permissions and choose your Business or Creator account.
You're all set! You can now schedule Posts, Stories and Reels.